There are many questions to be answered when researching and planning a new project. It’s crucial to dive deep and ask the right questions about what influences the strategy, structure, content and features of your website project. What is the business or service and what are the key benefits? Who is the audience and what do we want them to know? What is the competitive landscape? What are the goals of the website? Do you a require Pardot marketing automation integration or WordPress content management? An e-Commerce solution or social media integration? There are many important requirements to understand.

A deep understanding of the business, goals and objectives allows our team to deliver unique insights, innovations and approaches that will attract customers, inform and differentiate, then drive home business values online. We create a detailed plan of marketing objectives, identify and classify your customers, inform content and differentiate you in the marketplace.

You are the most important partner in this process, vital in every step. We listen to your insights and observations, as no one can know their market as well as the client. We believe that truly listening and understanding your goals, concerns and objectives is essential to project success.

Next our design team starts to conceptualize the visual design approach, while ensuring that we are aligned with important requirements such as existing brand identity standards, style and tone objectives, key communicators and user experience. The primary goal of web design is to provide a simple and enjoyable experience to the visitor, letting them easily find the information they want all the while demonstrating key benefits and differentiating your business from competitors.

Whether you are developing your own content or we are developing it for you, our team works hard to ensure the content is unique, valuable and original to attract visitors through organic search. Once a visitor arrives at your site, the content will funnel them into a path from qualification to sales readiness. It’s important to strike a balance between having enough content to provide customers with the information they need while being careful not to overloading them with too many options or not the right kind of content.

Developing an effective content strategy is one of the most crucial areas of a project. The goal is to create valuable, relevant, engaging and sustainable content throughout the website. The first step is to define the goals and objectives. Identifying and meeting these goals means an effective website that ranks highly in organic search and gives visitors the best user experience.

A content strategy must reflect your organizations goals but also the user’s needs. Understanding how your users think will help us develop content that is timely and relevant to their searches. Our content team will help you determine what is important to your audience, communicate it clearly and can then develop the new content you need to attract more visitors. Continuing to build upon the content post-launch is important and is included in an overall strategy.

While development services in Drupal or Joomla are available we primarily develop using the WordPress CMS. It’s open source, easy to use, powerful and flexible, with an extensive library of plug-ins that offer nearly endless functionality without the cost of a custom built solution. Best of all, because WordPress is open source it doesn’t lock you into a proprietary CMS. Developing a responsive design (mobile friendly) website with WordPress CMS includes developing website framework, coding page templates, then development and testing of special features or functionality, including Pardot marketing automation, Salesforce integration and e-Commerce.

Once development is completed and the features are up and running it’s time to start loading content onto the website. Ensuring everything is in it’s proper place involves testing and verify links, functionality and ensuring that the website is in working order. SEO (search engine optimization) is built right into your site using best-in-class tools and Google Analytics are setup to track performance and provide data feedback.

Immediately following the launch of a web property, especially one with a fully assessable CMS, we book a walkthrough of the site with clients to familiarize them. For users familiar with a CMS interface, we demo edits to each of the site sections, as well as address any special assets or add-ons that are unique to their site build. Following the walkthrough, clients should feel comfortable with the layout and setup of their CMS and be confident in making edits and updates.